Being a mother is probably the most rewarding, but at the same time, most difficult job in the world.
This is why we strongly believe that real-world moms are the real heroes. No one faces that many challenges in day-to-day life like a regular mother you see in a grocery store or driving a minivan full of kids. This often is unnoticed, but it’s true. Despite all the challenges, mothers are optimistic and wish their kids only best. This P&G ad does really great job explaining this:
But, they too need support and help. We created ‘A Mother’s Courage’ to share stories of mothers, their problems and how they cope with them. It’s a source of inspiration, advice and communication.